Análisis de tweets y su influencia en los seguros de vida en el ámbito colombiano
Ávila Rodríguez, Maria Paula | 2020
In recent years, life insurance has increased its participation in the Colombian financial market.
To strengthen this position, insurers have the challenge of reinventing their products adjusting
to the demands of their clients and thus increasing sales. Thus, to fully encourage the
development of life insurance and streamline its offer in the country, in this master's work a
natural language processing model trained in the profiling task is designed, developed and
evaluated. unstructured data from Twitter. With these data, a segmentation of users is generated
by analyzing eating habits, physical activity and the sentiment of the publications, allowing to
offer a preferential rate for the fragments identified with less risk that generates a stimulus in the
sale and creates economic value for insurers. The model is validated by relating the results to the
mortality rate at the departmental level, obtaining a moderate Pearson's correlation of 0.56 for
the urban departments of Colombia.